Influencer marketing for developer, AI and automation brands.
We help developer, AI and automation companies reach the engineers who buy their tools, through creators those engineers already follow. We find the creators, handle the contracts and share how it performed.
What we do
One team handles the whole campaign.
A single point of contact for every part of a creator campaign.
- 01
Find the right creators
We shortlist creators by audience fit and brand safety, so your product reaches people who would actually use it.
- 02
Run the campaign
Briefs, contracts, usage rights, timelines and sponsorship disclosure are handled by one team, through to publication.
- 03
Share the results
After launch you get a clear summary of how the content performed.
Niches
The technical areas our creators cover.
Our creators build, teach and review in these areas.
- Backend and infrastructure
- Cloud and DevOps
- AI coding workflows
- Automation and agents
- Full-stack web
- Data engineering
- No-code and low-code
How it works
From first email to live content, typically in 3 to 6 weeks.
Here is what happens once you get in touch.
- Day 0
Brief
Send us your product or website and tell us who it is for. We take it from there.
- Within two business days
Shortlist
You receive creators with their audience, what they make and why each one fits your product.
- Within days of your pick
Agreement
You choose the creators. We agree the terms and prepare the contract, the brief and the sponsorship disclosure.
- Weeks 3 to 6
Live
The creator makes the content. You check it for technical accuracy before it goes live.
- After launch
Results
After launch we share how the content performed.
How we vet creators
We check fit before a creator reaches your shortlist.
We match on what your product does. A database tool goes to a creator who builds backends in the open. An agent framework goes to a creator whose audience ships automations.
Before we shortlist a creator
Real reach
We look at views and engagement on recent posts.
Engagement from developers
We read the comments for developers asking real questions.
Brand-safe
We skip content built on income claims or get-rich framing.
Confirmed terms
Agreed in writing before a creator appears on a shortlist.
Checked again for every partnership
The audience is your buyer
The people watching would actually adopt your product.
No conflicts
No creator who advises or is sponsored by a direct competitor.
Every creator gets a clear brief.
We do not write scripts for creators. The brief sets out what must be technically correct, includes demo access to your product and a named contact at your company, and asks the creator to show it working.
Who we work with
Companies building the tools people build with, with a product you can demo on screen.
Developer tools
Backend and databases, Cloud, DevOps and observability, Data engineering
- Backend and databases
- Cloud
- DevOps and observability
- Data engineering
AI
AI coding tools, LLM applications
- AI coding tools
- LLM applications
Automation
Automation, No-code, Low-code, Agent platforms
- Automation
- No-code
- Low-code
- Agent platforms
For brands
Reach developers through the people they already learn from.
Developers skip ads. They follow the engineers whose tutorials they actually finish. We find the right one for your product and run the partnership from brief to launch.
A creator who understands your product
We match on what you build and who buys it. A database tool goes to someone who builds backends. Every shortlist explains why each creator fits.
Your product shown working
Creators demo the product in their own words. You review the content for technical accuracy before it goes live.
One team from brief to launch
We handle the contract, usage rights, timeline and sponsorship disclosure, then share how it performed after launch. Your shortlist arrives within two business days.
For creators
You make the content. We find sponsors who fit it.
If you build or explain developer, AI or automation tools, brands in those spaces want to work with you. We bring them to you and handle everything between the first email and publication.
Sponsors matched to your channel
We bring developer, AI and automation companies that fit what you cover, so a sponsorship feels like something you would make anyway.
The paperwork handled
Outreach, contract terms, briefs, usage rights and sponsorship disclosure are on us, so your time goes into the content.
Your voice stays yours
You see the brand, the deliverable and the terms before you commit, and you decide on each offer. Brands can check technical accuracy. They do not write your script.
FAQ
What people ask before they start.
Join the network
Put your channel in front of brands that build what you cover.
We are building a network of engineers and builders who teach technical topics well. Apply with your channel and we will review it within two business days.
- Sponsors picked to fit what you cover
- Contracts and briefs handled for you
- Every offer is yours to accept or decline